About Sowelle
Built to the standard that top-tier brands demand. Available to buyers who expect the same.
Factory Direct
Sowelle is built on the foundation of a factory that’s been running since 2005 — over 20 years of making things that go inside kitchen cabinets, day in and day out. Our factory sits in Zhongshan, Guangdong, spans 10,000 square meters, and employs more than 100 people who know this product category inside out. We’re not a trading company with a catalog. We make what we sell.
What's in our catalog
Our product range covers everything that goes inside — and around — a well-organized kitchen cabinet. From pull-out baskets and seasoning racks to lift-up systems, rotating baskets, dish racks, and large storage units, every product line was designed around a real storage problem, not just a trend. We also produce aluminum alloy series, wooden board series, bar accessories, and shoe racks — giving buyers a complete lineup to work with under one roof.
Materials are chosen for function first: SUS304 stainless steel where corrosion resistance, durability, and food-grade safety matter most; aluminum alloy where weight and finish count; and chromium-plated iron where strength and cost-efficiency drive the decision.
Who we already work with
We manufacture for brands you’ve likely heard of. Our OEM clients include Midea, Higold, Unihopper, Nuomi and JoyLink — names that set the bar for quality expectations in the kitchen hardware space. When these brands need production they can trust, they come to us.
Beyond OEM partnerships, we export directly to buyers across Southeast Asia, Central Asia, and the Middle East. We understand what distributors and retailers in these regions need — competitive pricing, consistent quality, and a supplier who delivers on time, every time. That reliability is what we’re now bringing to buyers in North America and South America under the Sowelle brand.
The certifications that matter to your market
Certified by SGS. Key materials tested and certified compliant. Full documentation available upon request.
If you’re selling into regulated markets, paperwork matters. Our products hold ISO 9001 quality management certification, and our food-contact items have been independently tested and certified by SGS across multiple international standards — including FDA (US), EU food safety regulations, LFGB (Germany), DGCCRF (France), Italian Ministry of Health decrees, Japanese Ministry of Health Standards (Notification No. 370), Korean MFDS standards, REACH SVHC, RoHS 2011/65/EU, and China GB food safety. Whether your buyer is in Riyadh, Houston, or Tokyo, we’ve likely already done the compliance work.
OEM & ODM — without the runaround
Because we own the factory, custom orders don’t require three layers of approval. If you need a different size, finish, logo, or packaging, we can talk about it directly and give you a real answer. We support full OEM and ODM projects, from spec to production.
If you’re looking for a long-term manufacturing partner — not just a one-time supplier — we’d like to hear from you.
